6 Steps To Optimize Your Website For SEO

It is very important to optimize your website for Search Engine Optimization. When someone searches for a particular product/service and if your company is offering that product or service then you should be listed in the first page of Google results. Less than 5% of the audience will move to the second page or further. Further, the person who is searching for the product or service is someone who needs the product/service making him a very potential client for the company. Hence, it is important to build the SEO of the website.

SEO can be quite intimidating because it does not have particular guide line and GOOGLE continuously keeps updating it crawler. But there are a bare-minimum things that needs to be taken care of while building the website. The six steps outlined below may not be enough to list your website in the first page of Google Results but these hygiene issues have to be properly addressed while building the site.

1. Title Tag: The title tag of the website tells what the page is all about. It should be less than 70 characters. Choose the title tag for every page carefully.
2. Meta Description: The meta description on pages of your website gives search engines a little more insight into what your page is about. To choose the right Title Tag and Meta Description for the pages do an anonymous search in google about the content you are writing in the page and google will display a list that will guide you better to choose the meta description.
3. WordPress Plugins: If you are using WordPress to build your site then you can use free plugins like All in one SEO and Platinum SEO for Title Tags and Meta Description. You can also get suggestions using paid plugins like Scribe SEO.
4. Index the Images: Make sure the images are indexed in line with the service or what the images describe. Many website index images as 1.jpg etc. This does not help SEO in anyway.
5. Build Internal Links: When you write posts and blogs make sure the blogs are linked internally to other pages in the website. Like say a blog can be linked to the product page. Building external links is good but having internal links also matters when you cannot build external links.
6. Format the blog: When you write a blog, name the blog properly. The content should be optimized to become a Snippet. This can be done by having a Header (H1) which will be the Title of the blog. Sub Headings H2 and H3 become the snippet. Make sure you use the format “H2.” and not “ H2)”. Search engines understand H2. Use Bold letters fro Sub Headings and important messages.

Finally to understand How SEO works and how to build SEO using content marketing i strongly recommend you use this guide by Hubspot. Click here for the link

Dr. B. Kaarthick,

CEO, Cultiv8